Content Lifecycle

In alignment with the Ministry of National Guard Health Affairs’ (MNGHA) commitment to providing accurate, up-to-date, and user-relevant digital content, clear and approved procedures are in place to manage the digital content lifecycle. These procedures include archiving, regular updates, and content removal when no longer needed, and are governed by the following controls:

All digital platforms and channels are under the direct supervision of MNGHA senior leadership and are developed and updated in coordination with the relevant technical departments, including:

• Public Relations and Media Affairs Department
• General Department of Information Technology
• Digital Transformation Committee
• Relevant operational departments

This oversight ensures that platforms align with institutional policies and digital governance requirements.​

Public Relations and Media Affairs Department is directly responsible for all publishing activities and content management across digital channels. Its key responsibilities include:

• Preparing and reviewing informational and awareness content prior to publishing to ensure consistency with MNGHA’s official policies and messaging.

• Coordinating with internal departments (e.g., IT, Human Resources, Medical Services) to update information and launch digital campaigns as needed.

• Managing social media accounts, including publishing, audience engagement, and ongoing performance monitoring.

• Ensuring that all published materials adhere to the unified visual identity, professional writing standards, and official publishing guidelines.

• Regularly monitoring and analyzing the performance of digital channels and providing recommendations to improve content quality and audience engagement.

To ensure the accuracy and currency of digital content, MNGHA follows a structured approach for managing content publishing and review across its digital platforms. The key procedures include: